The distinctive silhouette of the Grand Hotel Principe di Piemonte in the glorious architectural tradition of the late nineteenth century is a landmark on the Tuscany coastline. The neoclassical features and sinuous lines that distinguish the Italian Liberty style of the façade of this imposing corner building, the epitome of a stylish holiday destination and international sophistication, are the prelude to the magnificence of the interior. The hotel has five floors, 80 bedrooms, including 32 suites, lounges and more private rooms, a modern wellness area and the large Butterfly meeting room.

The anniversary of the Grand Hotel Principe di Piemonte, established in 1922, was the inspiration to plan and implement the interior restyling of the hotel without altering its identity. The Florentine designer Stefano Ricci oversaw the styling of the Presidential Suite on the second floor. Focus on Made in Tuscany was not limited to the choice of the design team but can also be seen in the materials, from the wood of the furniture to the marble of the fittings, and the excellent artisanship.