The Set

1) What is the benefit of this partnership?

This partnership expands the footprint of The Set in North America. Advisors will benefit from increased touchpoints, faster brand updates and localized support driven by the energy of the Lush Experiences team.

2) Aren’t Lush Experiences and The Set the same kind of company?

No, they serve different operational roles, though they work in harmony:

• The Set is a luxury brand affiliation (or “soft brand”) proving independent hotels with the global distribution infrastructure, technology, and marketing power of a major hotel brand while allowing each property to remain independent.
• Lush Experiences is a representation company. It acts as an outsourced, dedicated regional sales force. They leverage deep, local B2B relationships to advocate for a curated portfolio of independent hotels, DMCs, and luxury villas.

3) Does this mean all The Set properties are now represented by Lush Experiences?

No. Lush Experiences is specifically representing The Set at the brand level. While the Lush Experiences team will enthusiastically share highlights and high-level updates about all properties within the portfolio, individual property-level sales requests will remain managed by The Set

4) Will this change how I book The Set and their hotels?

Not at all. Your booking channels remain unchanged. You can continue to book properties via the GDS using the TS chain code, through the dedicated Preferred Partner Portal (Set By Invitation), or directly with your established GSO and hotel representatives.

5) Will Lush Experiences be able to provide quotes or check availability for properties in The Set?

No. The Lush Experiences team will not prepare quotes or check live inventory. However, they will connect you with Ashlee Thomas or to ensure your requests are expedited.

6) Will roadshows, trade show events and FAMs be combined by Lush Experiences and The Set?

The core sales calendars for both entities will remain distinct. The Set Collection will continue to host its own independent hotel roadshows, trade show events, and property FAM trips. Lush Experiences will execute its own separate calendar but will integrate The Set Collection’s brand messaging and updates into their daily agency visits and client meetings.